Website Design Essentials
Before you commission a new website, or engage a web designer to build a new site for you, it’s important to understand what you want your new website to do for you.
If you blindly build a new site without taking any time to choose a platform that will work for you, to choose fast, reliable hosting, to structure your site so that it’s mobile friendly, Google friendly and able to perform online then you will be throwing good money after bad, compounding your lack of traffic with a new shiny, pretty website that still doesn’t work for you.
The sad fact is, and not many people mention this…… not all websites are the same. It’s easily possible to build two seemingly identical websites, that to all intents and purposes look and appear the same, but one works, ranking in Google, attracting traffic and converting visitors into customers, while the other isn’t indexed in Google, attracts no organic traffic and will never be able to find and convert new customers for you.
How can this be? I hear you ask……
The answer is simple….. Google has a series of tests and measures that it requires each and every website to jump through before it rewards them with a/ inclusion in their index, and b/ top rankings and all the high quality traffic that that involves. Read more about SEO criteria here.
Google needs your website to meet certain criteria in order to be worthy of top rankings….. and ultimately, your online success or failure is linked to organic traffic.
If you can’t get Google right then you will fair no better using social media or paid ads for traffic generation. Is your website Internet ready? Find out at Deeho and let them show you how to increase your web traffic through intelligent design.
Google needs your website to;
- Load quickly
- Be mobile friendly (responsive)
- Contain, unique, high quality, well composed content
- Associate with reputable sites
- Avoid linking networks
- Add value
- Engage Users
- Encourage social interaction
- Recommend reference resources.
If your website meets all of these criteria, and doesn’t fall into any off-page over optimization traps then you will have a fair chance to rank well and receive your share of the vast numbers of organic visitors available.
Web design doesn’t have to be complicated, it’s just a matter of being aware of the positive and negative effects of everything you do to it.